The crazy.classy.chic team was fortunate enough to get a VIP experience on Day 2 of World MasterCard Fashion Week.
Greg Hewitt, the president of DHL, a logistics company that helps small business owners in the fashion world, extended an invitation for us to attend a media briefing with celebrity photographer Steve Carty, stylist Talia Brown and the talented designers behind the Martin Lim label.

From left to right: Greg Hewitt and designers Danielle Martin and Pao Lim of Martin Lim

From left to right: stylist Talia Brown, celebrity photography Steve Carty, and Greg Hewitt
After the media briefing, we went on an exclusive behind-the-scenes tour of World MasterCard Fashion Week. We saw all the backstage chaos just minutes before the Chloé Comme Parris show, and an hour before the Martin Lim premiere.

Backstage: Martin Lim - a sneak peek of the collection before showtime

Backstage: hair and makeup by Redken and Maybelline
The president of DHL was kind enough to take us to MasterCard’s private lounge which overlooked the main runway. We enjoyed cocktails while watching the Chloé Comme Parris show.
Finally, it was time for Martin Lim to reveal itself to Toronto fashion week for the first time as a member of Mercedes-Benz Start Up, a program that provides a national platform to discover and support up-and-coming Canadian designers.
Their inspiration for this label was graphic modernism. Sixties couture mixed with softness and structure.They used stripes to colour-block vertically, a technique used to elongate one’s body.
I loved the colour-palette and the vertical colour-blocking. However, I was not a fan of the streamer-like pieces of material that fluttered on the bottom of many of their skrits and dresses.

Photos courtesy of Toronto Life

Photos courtesy of Toronto Life
After the show, we had the opportunity to interview the adorable duo – they were incredibly humble and friendly. When I asked them how they felt after the show, they said they were a little relieved but still feeling stressed. They had been working so hard for so long to that they’ve forgotten how to relax.

Backstage: Interviewing Martin Lim after the show
We wish Martin Lim utmost success with this collection, and hope to see them return to the runway at WMCFW in the Fall.